Lexi St. John

INTERVIEW - SHORTY AWARDS PODCAST

The TikTok era has reshaped how Hollywood markets its biggest hits. On Ep 141, Lexi shares how she blends Hollywood storytelling with the creator economy to drive box office success.

How do studios and brands tap into digital culture to captivate millions? Lexi has the answers. Full Episode Link

CAMPAIGN US - FEATURE

Lexi was featured in Campaign US to discuss QYOU’s campaign for Hulu’s original series “Paradise”, showcasing how combining smart distribution with great storytelling is creating impactful results. Read the full article

ADVERTISING WEEK NYC / CREATOR ECONOMY NYC

Lexi and the QYOU team attended Advertising Week NYC, connecting with creators and colleagues. The week ended with a panel and party co-hosted with Creator Economy NYC, featuring Ocky (@rah_money).

LA BUSINESS JOURNAL - FINALIST

Lexi was recognized as a Finalist for the annual Women’s Leadership Awards hosted by the Los Angeles Business Journal. She was awarded the “Woman To Watch” honor at the awards gala.

VIDCON - INFLUENCER PANEL MODERATOR

Lexi moderated the “LOL Ladies: The Witty Women Making Waves In Digital Comedy” panel with top creators Leenda Dong, Pinky Patel, Shiadanni, and Ellie Schnitt.

CHIEF - MEMBER

“Proud and excited to announce that I've joined Chief, the largest private network of senior executive women! Joining this dynamic group is an honor, and I am eager to contribute and grow alongside such inspiring leaders.” - Lexi

VOYAGE LA MAGAZINE - FEATURE

Lexi was featured by Voyage LA where she had the opportunity to share her personal and professional journey. From early ambitions of being both the next Tina Fey AND the first person on Mars, to her role in shaping creator marketing strategies at QYOU Media, this interview dives deep into the experiences that have shaped her career. Read full article

GIRLTALKHQ - FEATURE

“Can Influencer Content Make Major Hollywood Movie Campaigns Successful? In The Hands Of QYOU EVP Lexi St. John It Can!” Read the full article

“Lexi’s job is both fascinating and inspiring to read about, because she has carved out a career for herself beginning in a more traditional trajectory, and pivoted to the creator-economy multi-verse (let’s call it that!) which has ensured not only her personal success, but a model for longevity in the business for any aspiring executive.”

CAB MEMBER - WONDER WOMEN TECH

Lexi was selected to join the Community Advisory Board of Wonder Women Tech. WWT’s mission is to highlight, celebrate, educate, and amplify Women, BIPOC, and the Underrepresented in Science, Technology, Engineering, the Arts, Math (STEAM) and Innovation.

JUDGE - REGGIE AWARDS

Lexi was asked to represent her industry in judging the Association of National Advertisers’ Annual Reggie Awards. The 2024 ANA REGGIE Awards showcase the most innovative, impactful, and groundbreaking brand activation campaigns of 2023.

INTERVIEW - THE CREATIVE HAVEN PODCAST

In this episode, Lexi St. John shares insights on localizing digital content for broadcast in India and the evolving relationship between influencers, platforms, brands, and audiences. We explore the rise of TikTok influencer marketing, the shift from long-form to short-form storytelling, and how creators can harness creative inspiration in today’s fast-paced digital landscape. Listen to the full episode

JUDGE - DIGIDAY VIDEO & TV AWARDS

Lexi is honored to serve as a Judge for the 2023 Digiday Video & TV Awards, celebrating the companies, campaigns, and technology modernizing video and TV.

AWARD - CYNOPSIS TOP WOMEN IN MEDIA

Lexi received the honor in the Social Media Groundbreakers category in NYC, recognized for her leadership as VP of Creative, GM of QYOU Studios

PANELIST - ADWEEK NY, MEASURING THE METAVERSE

Lexi spoke on a panel at ADWEEK NY alongside top executives at Leavened, Digiday, and Super League Gaming to discuss measurement, content creation, and marketing in the Metaverse.

PROGRAM ADVISOR - UC RIVERSIDE DESIGN THINKING PROGRAM

Lexi was selected as a Program Advisor for the UC Riverside Design Thinking Program, and will work on the Board to help guide program syllabus and structure for current and future students.

HASHTAG PAID INTERVIEW - INSIGHTS FROM QYOU TEAM

“Insights from QYOU: The team behind viral TikTok promo campaigns for Ghostbusters, Resident Evil, Scream, & Clifford”

FEATURED PROFILE - AUTHORITY MAGAZINE

As part of the magazine’s series about strong female leaders, Lexi shared her story and more about her professional journey at QYOU, as well as insights about creative storytelling and branded entertainment.

KEYNOTE SPEAKER - BUSINESS SOLUTIONS ROUNDTABLE

Lexi is presenting information about “The Q India” television network to Pepperdine Executive MBA current students and alumni at the inaugural Business Solutions Roundtable , with discussion lead by a panel of industry veterans and distinguished faculty.

EXECUTIVE MBA - PEPPERDINE GRAZIADIO BUSINESS SCHOOL

Lexi is currently earning an Executive MBA from Pepperdine and is set to graduate December 2020. She is completing the program while working full time at QYOU Media.

SCREENCRAFT GRANT - SEMI FINALISTS

CARGO, Lexi and her sister Liza's new action short, was a semi-finalist for the ScreenCraft Film Production Grant, chosen from a pool of thousands of applicants.